Masters Degree

The Course objective is to supply skills which make it possible to face, manage and understand the continuous changes of the complex and multiform tourism sector and to produce competitive graduates from the Fondazione Campus at both the national and international level, through the study of the English language, applied specifically to the economic, business and legal areas, and through internships at important tourism entities, which offer concrete placement possibilities.

The Degree Course Academic Board President is Professor Enrica Lemmi of the University of Pise.

 

PROFESSIONAL OPPORTUNITIES

A degree from the Fondazione Campus means completing an educational course which encourages a professional integration of quality in the field of tourism. In particular, the Master Degree Course supplies the tools and skills necessary to carry out, above all, consulting and coordinating roles to become:

  • Planner and operator of cultural tourism
  • Technician for the planning and promotion of touristic itineraries
  • Specialist in communication and marketing of the cultural heritage
  • Art and Entertainment events planner and manager
  • Tourism consultant
  • Communication and marketing consultant
  • Location Manager
  • Production Manager
  • Revenue Manager
  • Events Manager
  • Asset Manager
  • Personal shopper
  • Guest relations manager
  • Guest services manager
  • Room Division Manager
  • Tourism development agent
  • Researcher in the field of tourism
  • Destination Manager
  • Human resources manager in tourism companies
  • Tourism business associations manager
  • Marketing, promotion, and sales distribution manager
  • Consultant for the planning of the tourism business
  • Analysis and tourism investment specialist
  • Business Center Manager

 

TEACHINGS
1st YEAR
Title CFU/ECTS
English for Tourism 9
Planning and management of a tourism business 9
Economic and statistical history of tourism 12
Territorial Tourism Facilities and new technologies for tourism 12
Pricing and revenue management 9
Management of institution and cultural heritage 9
2nd YEAR
Title CFU/ECTS
Destination Management 6
Territorial politics of tourism and Cultural Management 12
Marketing of tourism 9
Tourism company law 6
Legislation of tourism within a European legal framework 6
Student choice activities 9
Other useful skills to find work 1
Final exam 11